THAT 2024
A comprehensive print and digital event design suite for a real tech conference, built from an original visual system developed from scratch.
Challenge
The project required designing a complete professional event identity suite from scratch using a real conference’s existing brand as a foundation, while developing an entirely original visual design system.
Goal
Translate THAT Conference’s dual identity as both a tech event and an outdoor adventure experience into a cohesive visual system, applied consistently across seven distinct deliverables.
Result
Delivered a complete, professional-grade event design suite maintaining visual consistency across all seven deliverables including an 8-page program, attendee, sponsor, and speaker badges, badge backs, a keynote table tent, and a 2025 promotional banner, completed within the academic timeline.